The image above shows ideas round the meaning of the campaign. As the campaign is based on drugs and individuals that come in to danger under the influence of each type, the spider diagram shows words that come to mind when thinking about the campaign. Words that are highlighted in yellow are the main ideas with related words stemming from each.
As the ideas have been discussed relating to ‘drugs’, as the final project consists of a campaign, the diagram above visually indicates themes that can be used throughout the campaign design. The spider digram explains themes, information and design for the overall campaign.
As the campaign has been decided on drugs, it is important to suggest ideas on how the campaign will be presented to the target audience. With the Ikea style theme, here above on are ideas based on design and research development.
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