“What fools these mortals be!” – William Shakepeare A Midsummer night’s Dream
Source: Walter Lippmann (1997 edition) Public Opinion, New York: Free Press Paperbacks (Simon & Schuster), pp. 157-8. Fist published in 1922.
The creation of consent is not a new art. It is a very old one which was supposed to have died out with the appearance of democracy. But it has not died out. It has, in fact, improved in technics, because it is now based on analysis rather than on rule of thumb. And so, as a result of psychological research, coupled with the modern means of communications, the practice of democracy has turned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power.
Within the life of the generation now in control of affairs, persuasion has become a self-conscious art and a regular organ of popular…
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